MBA精选教材:小企业管理与企业家精神精要 》》 电子书下载 PDF下载

 MBA精选教材:小企业管理与企业家精神精要 》》
内容简介
《小企业管理与企业家精神精要(第5版)》特色:◎以表格等方式清晰地概括、总结了小企业管理中常用的方法和经常出现的问题,简洁而实用。◎本版继续强调创建商业计划对成功创业的重要性。其中,第二部分和第三部分关注于“创建商业计划”,第四部分介绍了如何“实施商业计划”。◎正文中的“你作为咨询顾问”专栏、本版新增的“如何亲手实践”专栏使学生能够迅速将所学知识付诸实践。附录中还提供了商业计划的样本。畅销性:《小企业管理与企业家精神精要(第5版)》自问世以来,深受读者欢迎,被多所学校选做相关课程的教材,销售量一直居同类书籍前列。适用性:《小企业管理与企业家精神精要(第5版)》适合用做MBA的“小企业管理”、“企业家精神”、“创业管理”及其他相关课程的教材。也适合一切希望自己创业或了解小企业管理的人士。
目录
SECTION I The Challenge of Entrepreneurship
Chapter I The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
SECTION II Building the Business Plan: Beginning Considerations
Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5 Forms of Business Ownership
Chapter 6 Franchising and the Entrepreneur
Chapter 7 Buying an Existing Business
SECTION III Building the Business Plan: Marketing and Financial Considerations
Chapter 8 Building a Powerful Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
SECTION IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Debt and Equity
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of En~repreneurship
Chapter 16 Building a New Venture Team and Planning for the Next Generation
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